As a full-service retail design and branding agency, Addax partners with brands to deliver memorable retail journeys from concept to conversion. Whether you’re launching a flagship store, revamping a chain, or activating a new campaign, we design every element of your space to be shoppable, shareable, and on-brand.
At Addax, we turn retail spaces into brand experiences. From store design and visual merchandising to in-store branding and activation strategy, we help brands engage shoppers, build loyalty, and drive sales across formats, locations, and moments.
We analyze your retail goals, space, customer flows, and competitive landscape to identify design and branding opportunities.
From floor layouts and branding zones to VM planning and activation strategy, we create cohesive retail ecosystems that work visually and commercially.
We manage fabrication, install, VM setup, and digital integrations for a seamless rollout—on time, on brand, and ready to sell.
We create interactive, on-ground brand activations and optimize them with feedback and data to keep your store experience fresh and results-driven.
We craft immersive in-store branding systems and live activations that transform shopping into storytelling. From wall graphics and display messaging to tech driven brand zones, we turn every corner into a conversion opportunity.
We design retail spaces that blend aesthetics, flow, and function—tailored to your brand, audience, and format. From concept stores to large format rollouts, our spaces are built to perform.
Our visual merchandising services ensure your products are seen, understood, and sold. We plan and execute VM systems that guide shopper journeys, highlight product stories, and drive conversion at shelf-level.
From pre-launch planning to grand opening activations, we handle everything. We create launch roadmaps that align branding, logistics, marketing, and store readiness so your retail debut hits with impact.
70% of purchase decisions are made in-store. Source: POPAI
Why it matters: Strategic in-store branding and merchandising directly influences what customers buy and how much.
Consistent retail experiences lead to 23% higher customer loyalty. Source: Lucidpress
Why it matters: Unified design and messaging across stores build trust and repeat visits.
Retail activations increase shopper engagement by up to 40%. Source: Event Marketer
Why it matters: Smart activations generate buzz, social sharing, and sales all within the store.
A retail experience agency like Addax handles everything from store design and in-store branding to merchandising and activation planning, creating cohesive brand environments that drive results.
👉 Explore our Services
Yes—we offer end-to-end services, including concept development, fabrication, visual merchandising, and tech setup.
Absolutely. We develop retail launch strategies that include planning, rollout, brand messaging, and in-store events.
👉 Explore our Retail Launch Services
Yes. We create scalable VM systems and guidelines to maintain consistency across all your retail locations.
👉 Visit our Visual Merch Services page for details.
We design and execute in-store brand activations—from product sampling to digital interactions—that drive shopper engagement and sales. [See In-Store Branding & Activations.
👉 Explore our Store Branding & Activations Services
We’re based in Ahmedabad but serve clients across India—including Mumbai, Delhi, Bangalore—and internationally.
👉 Contact Us.
From store design to shopper activation, Addax delivers retail solutions that look great and perform even better. Let’s transform your space into a destination that drives footfall, loyalty and sales.
At addax, we’re more than an agency we are an IXC (Innovation Experience Company).
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