Urvashi Patel — Co-Founder & Creative Director
The Creative Mind Behind Addax
Urvashi Patel is the Co-Founder and Creative Director at Addax, the world’s first Innovation Experience Company (IXC).
With a sharp eye for design and storytelling, Urvashi leads the creative vision that powers Addax’s work transforming ideas into attention-grabbing campaigns, visuals, and digital experiences that connect emotionally with audiences.
Her mission is simple: to design with empathy, purpose, and impact.
A Vision Rooted in Emotion and Experience
Urvashi believes that creativity is not just art it’s a bridge between imagination and strategy.
She champions human-centered design that merges beauty with clarity, ensuring every Addax project delivers both aesthetic excellence and business results.
Her leadership style inspires the team to look beyond trends, craft stories that resonate, and design experiences that live in people’s minds long after they see them</br?
Creativity with Purpose
Every Project must create value for both the brand and its audience.
Customer Happiness over Revenue
Long-term relationships matter more than short-term profits.
Innovation through Collaboration
The best ideas emerge when technology and creativity work together.
Journey & Expertise
With years of experience in branding, advertising, and visual communication, Urvashi has led projects across industries — from startups reimagining their identity to established brands seeking digital transformation.
Under her creative direction, Addax has developed::
Award-winning brand identities
Emotionally-driven ad campaigns
Immersive retail and digital experiences
Leadership & Culture
- Creative
- Consulting
- Art Design
As Co-Founder and Creative Director, Urvashi defines the creative soul of Addax.
She ensures that every design, every campaign, and every story created under Addax aligns with the brand’s larger philosophy — “Customer Happiness Matters More Than Money.”
Urvashi collaborates closely with strategy and tech teams to ensure Addax’s work balances creativity with measurable performance.