Samar Patel — CEO & Founder
Samar Patel is the CEO and Founder of Addax, the world’s first Innovation Experience Company (IXC) a next-generation studio that blends creativity, technology, and strategy to redefine how brands communicate, innovate, and grow.
With a passion for bridging art and algorithms, Samar leads Addax with a clear mission: to create experiences that not only grab attention but build lasting emotional connections. His approach to innovation is human centered where creativity meets measurable business impact.
Vision & Philosophy
For Samar, innovation isn’t just about technology. it’s about intent. He believes every brand deserves an experience that feels personal, purposeful, and powerful. Under his leadership, Addax has evolved into a multidisciplinary studio offering advertising, digital development, branding, AI-driven marketing, and experiential design for clients worldwide.
Creativity with Purpose
Every Project must create value for both the brand and its audience.
Customer Happiness over Revenue
Long-term relationships matter more than short-term profits.
Innovation through Collaboration
The best ideas emerge when technology and creativity work together.
Journey & Achievements
Before founding Addax, Samar worked across diverse sectors including design, media, and technology gaining hands-on experience in building products and campaigns that scale. His unique perspective has helped Addax partner with startups, enterprises, and global brands to create award-winning work that merges innovation with business strategy.
Under Samar’s leadership:
Addax has grown into a global creative & digital innovation agency serving clients across India, the U.S., Europe, and Canada.
The studio introduced the concept of “Attentional Experience (AX)”, redefining how brands connect emotionally and cognitively with their audiences.
Addax has been recognized as a leading Advertising and Digital Solutions Agency in Ahmedabad, known for creativity, reliability, and results.
Leadership & Culture
- Sales
- Consulting
- Digital Transformation
Samar Patel, CEO of Addax leads with empathy and boldness empowering teams to think differently, experiment freely, and build meaningfully. His leadership style blends design thinking with data driven execution, fostering a culture where ideas evolve into innovation.
Being a Founder of Innovation Experience Company and Digital Transformation Leader he frequently speaks about the future of digital Transformation, brand experience design and AI-driven creativity, inspiring business leaders to build brands that people don’t just see but feel.