Cheers to breaking conventions, embracing flavor, and raising a glass to the art of brewing. Elevate your palate!
Services
Client
Year
Challenge
Our client needed a brand refresh to better reflect their evolving business values and appeal to a younger demographics.
The coffee market is overcrowded with brands that fail to stand out due to generic identities and uninspired packaging. Our client’s coffee brand lacks a clear, cohesive identity and packaging that effectively communicates their values of sustainability, authenticity, and premium quality. This limits their ability to differentiate, connect emotionally with consumers, and build loyalty in a competitive market.
Our role as a branding agency is to address these gaps and position their brand as distinctive, memorable, and aligned with modern consumer expectations.
Goal
Establish a distinct, relatable brand identity that resonates with diverse coffee enthusiasts.
The goal was to create a compelling brand persona for MorrisBrew that connects with coffee lovers of all kinds, from connoisseurs to casual drinkers. By balancing high-quality craftsmanship with a fun, accessible vibe, the brand aimed to foster a deeper emotional connection with its audience, driving loyalty and increasing brand recognition in a competitive market.
Result
We at Addax successfully built a unique, engaging brand that resonates with a wide audience.
Through a refreshed visual identity and a relatable brand story, MorrisBrew stood out in a crowded market. The brand attracted a diverse community of coffee lovers, strengthened customer loyalty, and increased its visibility both online and offline. The new identity helped position MorrisBrew as not just a coffee brand, but a lifestyle that blends passion, quality, and fun.
Crafting intricate brand narratives for lasting and meaningful impact.
Crafting intricate brand narratives for lasting and meaningful impact.
