At Addax, we craft unforgettable brand experiences that go beyond screens and into real life. From immersive AR/VR simulations to interactive installations and in-store brand activations, we design environments and experiences that captivate, engage, and convert.
As a leading experiential marketing agency in India, Addax blends creativity, technology, and psychology to create brand experiences that move people. Whether it’s a retail activation in Ahmedabad, an AR brand campaign in Mumbai, or an interactive installation at an event in Dubai, our team helps businesses deliver multi-sensory experiences that drive emotional engagement and lasting brand recall.
We begin by understanding your brand, audience, and the moments that matter. Through experience mapping, cultural insights, and behavioral research, we uncover what drives interaction, emotion, and engagement in real-world and digital spaces.
Next, we craft a creative-experiential blueprint one that blends storytelling, technology, and spatial thinking. From campaign themes to user flows, we define how your brand will live and breathe in the physical (and virtual) world.
We translate strategy into sensory rich experiences spatial layouts, interactive tech, AR/VR prototypes, and installation mockups. Everything is designed to surprise, delight, and move people.
From fabrication to tech integration to on ground execution, we bring it all to life. Our team ensures smooth delivery, real-time testing, and post launch support to make every interaction count.
As a leading retail experience design agency in India, Addax creates immersive in-store environments that influence customer behavior and boost conversions. From branded pop-up store designs to interactive in-store branding, we deliver shopper marketing solutions that turn physical retail into a powerful brand channel. Our sensory-first approach ensures every display, layout, and activation drives engagement and sales.
Step into the future with AR/VR brand experiences that blur the line between physical and digital. Whether it’s a virtual product environment, an interactive AR game, or an immersive showroom simulation, we create immersive tech marketing solutions that elevate storytelling and customer engagement. Ideal for product launches, trade shows, or digital-first campaigns, our experiences are designed to captivate and convert.
We design and build interactive installations that attract, engage, and inspire across physical and hybrid environments. From motion sensor displays to touchscreen activations, our installations spark curiosity and deliver meaningful brand interactions. Perfect for events, exhibitions, museums, and corporate spaces, our work fuses technology and creativity to make your brand unforgettable.
As a full-service experiential marketing agency in India, Addax crafts 360° brand activations that live across events, retail, and digital channels. Our team integrates creative storytelling, spatial design, and smart technology to deliver immersive marketing solutions that leave a lasting impact. Whether it’s a national campaign or a niche activation, we turn brand ideas into real-world emotional experiences.
91% of consumers say they have more positive feelings about brands after attending events and experiences. Source: EventTrack 2023 (EMI & Mosaic)
Why it matters: Positive emotional association drives long-term brand loyalty. An experience can achieve what thousands of digital impressions cannot — true connection.
85% of consumers are more likely to purchase after participating in a brand experience. Source: Event Marketing Institute
Why it matters: Experiential marketing isn’t just feel-good branding. it drives real conversions. Immersive campaigns can directly influence purchasing decisions.
Brands using experiential strategies see 48% higher ROI compared to traditional digital ads. Source: HubSpot & EventTrack
Why it matters: Physical engagement creates mental stickiness. When customers interact with your brand, they’re more likely to remember it and buy from it.
Experiential marketing is about creating branded real-world interactions that build emotional connections. At Addax, we design immersive experiences from interactive installations to retail activations that increase brand recall and drive engagement.
👉 Learn more about Experiential Marketing
Yes, we’re a VR/AR marketing agency creating everything from product demos to gamified AR filters for brands across India and abroad.
👉 Looking for a high-impact immersive campaigns? Check out our Explore AR/VR Services.
Absolutely. We design retail experiences including in-store displays, pop-up events, and environment design that enhance the customer journey.
We work with brands across Ahmedabad, Mumbai, Delhi, and globally. Our network enables seamless execution across India and internationally.
Contact Us for discussig more about it in detail.
From fashion and FMCG to tech, real estate, and hospitality, we build tailored brand experiences across verticals.
Yes. We specialize in interactive installations for events, expos, conferences, and brand launches—crafted to engage and amplify.
👉 See Our Installations Projects→
Definitely. Every project includes engagement metrics, footfall tracking (where applicable), and audience insights to optimize future campaigns.
👉 Meet The Collective or Talk to us about your next digital transformation.
Whether you’re launching a new product, reimagining your store, or creating a buzz-worthy activation, Addax helps you turn passive audiences into active brand believers. Let’s build your next immersive experience.
At addax, we’re more than an agency we are an IXC (Innovation Experience Company).
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